#CX ProTip

CX ProTip 7 – Predictive Technology Drives Hyper-Personalisation

Alex Allwood Leave a Comment

Predictive Technology Drives Hyper-Personalisation

Customers have become accustomed to personalisation from brands such as Amazon, Apple, Facebook and Google. These brands use predictive analytics to close the gap between digital and physical experiences; tailoring recommendations, providing reviews, detailing extensive inventory, and offering delivery and return options provide a seamless experience whether the customer is shopping in-store or online.

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